Custimoo

Scaling From Startup to Scaleup with Techscale

Empower small sportswear shops to create and sell their own custom apparel without needing to manage complex manufacturer relationships

Overview

Project

When Custimoo first approached Techscale, they had a bold vision: empower small sportswear shops to create and sell their own custom apparel without needing to manage complex manufacturer relationships. Most of these shops were part of larger organizations but lacked the tech infrastructure to expand their offerings. That’s where Custimoo came in — and where Techscale became their tech partner.

A Powerful Idea fueled by tech

Custimoo’s idea was innovative: build a customizable sportswear platform that acts as both a CRM system and a product design tool. It needed to be intuitive for end users, scalable for growth, and technically sound to support complex product configurations, order tracking, and manufacturer communication — all under one roof.

Solutions

What We Built Together

Objective

The primary objective was to build an entire ecosystem streamlining relationships between sportswear shops, teams, and manufactures and provide an entirely new portfolio of products that are fully customizable so teams can design their unique attire.

A scalable backend architecture

Flexible enough to grow with the increasing number of shops and product options.

A robust CRM system

Enabling local shops to track orders, manage customers, and follow shipping updates without external tools.

A scalable backend architecture

Enabling local shops to track orders, manage customers, and follow shipping updates without external tools.

Need engineers for your product development?

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A Long-Term Partnership

Built on Trust

Desired outcome

With Techscale, Custimoo didn’t just get developers — they got a long-term strategic partner. Our developers are not siloed freelancers, but full-time team members working from our centralized hub in Lahore, where they have access to tech leads, architects, and peer sparring across disciplines. This setup has proven essential in keeping code quality high and delivery consistent. We’ve also maintained continuity with the same developers across the years — something we’re proud of in an industry known for high churn and inconsistency. As a result, Custimoo has avoided the “start-from-scratch” cycles that many tech teams experience and instead benefited from long-term team knowledge and continuous delivery.

Results

Thanks to the platform, Custimoo has helped smaller shops tap into entirely new product assortments — without increasing operational burden. Their customizer is now actively used by numerous retailers, and their CRM system continues to evolve with each iteration of their product roadmap. This is what we love doing at Techscale: helping great ideas turn into scalable, resilient products that support real-world business goals.

We've been on this journey with Techscale since the very beginning, and have grown our teams together.
This partnership has paved the way for the growth we're seeing today.

Anders Lumbye

CTO, Custimoo

Product team

Techscale solutions

Tech team setup

Custimoo has grown with us — from a small product build to a dedicated, 13-person development team:

Core team

On demand

Looking for engineers on flexible terms?

Let's discuss your project

Schedule a free consultation

We'll help you get started once we understand a bit more about your vision and goals.

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Scaling From Startup to Scaleup with Techscale

Overview

Project

A Powerful Idea fueled by tech

Solutions

What We Built Together

Objective

The primary objective was to build an entire ecosystem streamlining relationships between sportswear shops, teams, and manufactures and provide an entirely new portfolio of products that are fully customizable so teams can design their unique attire.

A scalable backend architecture

A robust CRM system

A scalable backend architecture

Need engineers for your product development?

Let’s discuss your project

A Long-Term Partnership

Built on Trust

Desired outcome

Results

Anders Lumbye

CTO, Custimoo

Product team

Techscale solutions

Tech team setup

Custimoo has grown with us — from a small product build to a dedicated, 13-person development team:

Core team

On demand

Looking for engineers on flexible terms?

Let's discuss your project

Schedule a free consultation

We'll help you get started once we understand a bit more about your vision and goals.

Solutions

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