The retail experience through new lenses

Transforming the retail shopping experience through customer-centric technology.

Overview

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Project

We partnered with Specsavers, a British multinational renowned retail eye care industry leader, to digitally transform their customer experience. Specsavers has always been at the forefront of providing exceptional optical services.

However, the manual process involved in pre-purchase contact lens trials was time-consuming and prone to errors. Shifting to digital transformation can empower customers to succeed in the transition into contact lenses and thereby be a solid supplement to the excellent in-store advice from Specsavers’ optical experts in The Nordics.

Industry challenge

Addressing a high dropout across the industry within 14 days among contact lens users, our solution focused on innovating rapidly to improve retention and operational efficiency.

Together, we aimed to automate pre-purchase contact lens trials and create a seamless interface that benefits their stores and customers.

Solutions

The new retail experience

Objective

The primary objective is to secure the onboarding of new contact lens users to reduce drop-out, increase conversion, and access customer insights to learn about the key areas that needs attention.

As part of the pilot, the app will roll out in Norway in 2024 and in Denmark, Sweden, Finland, and The Netherlands in 2025

Early Trialist app

The app is designed to onboard new lens users, by displaying curated content in the form of tutorials, guides, and support based on the user feedback submitted on a daily basis. The experience is tailored to the individual user to help them overcome obstacles such as applying or removing lenses, as well as completing daily feedback that helps the store determine the right product fit.

Customer Dashboard

The Store Dashboard captures user-specific data and enables the retail staff to qualify the right product, and understand the pain points of users. On a holistic level this can be used to track the overall performance improvement and drop-off reduction, and on a retail level the dashboard helps stores understand their customers better and find the perfect fit faster.

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Product launch

Measuring success

Desired outcome

The goal is to improve the overall customer experience and product adoption, leading to a greater outcome for lens subscribers. After a few rounds of piloting, store testing, and quality assurance the product is set to launch in Specsavers Nordics soon

Product team

Techscale solutions

Tech team setup

Specsavers went for a flexible setup where the core team oversees the planning and development of the product. They utilise OnDemand services such as design, DevOps, and additional developers to reach milestones faster.

This setup keeps the operational costs low, while leaving room to scale upon demand.

Core team

On demand

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Technology

Backend

We developed a robust backend system using Java, MySQL, and Spring Boot. This system was designed to handle large volumes of data efficiently and securely. The backend included features such as customer data management, and automated notifications.

Frontend

The frontend was built using VueJS, ensuring a responsive and intuitive interface for both store staff. The user-friendly design facilitated easy navigation and quick access to essential features, such as booking appointments, tracking trial progress, and accessing contact lens information.

Mobile Application

To satisfy the growing number of mobile users, we developed a mobile application using Flutter. This app provided customers with the convenience of managing their contact lens trials on the go. Key features included access to daily trial content, reminders, and customer support.

Cloud Hosting

All components of the system were hosted on the Azure Cloud Platform. This ensured high availability, scalability, and security. Azure’s robust infrastructure allowed us to deploy and manage the system efficiently, providing a seamless experience for both Specsavers and their customers.

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