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Custimoo Case Study

Championing the world of sports

From startup to scale-up:
Custimoo's winning play

Doing it right from the beginning

Scaling through technology

Custimoo streamelined the manufacturing process in professional sports with their platform

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Case

Custimoo empowers sports merchants to create fully customizable apparel for teams of any sport — from logos and colors to player numbers. With a platform designed to handle orders for entire squads, teams can outfit their players quickly and efficiently, no matter the scale.

Challenge

Based in Denmark, Custimoo aimed to grow beyond Europe and make a mark in North America’s competitive sports market.

They needed a scalable, reliable platform that could manage complex catalogs, customizations, and large team orders while keeping communication seamless across merchants, suppliers, and teams.

Empower the sports industry

The solution

From day one, Techscale partnered with Custimoo to build a scalable, end-to-end solution:

Team setup

Custimoo has built their team in accordance with their rapid scale, with a team lead to overseeing all development and reporting into their CTO.

Custimoo has built their team in accordance with their rapid scale, with a team lead to overseeing all development and reporting into their CTO. They frequently request a UI UX designer for all new platform expansion to merge strategy, vision, and guidance.

Anders Lumbye
We've been with Techscale since day one, growing our teams rapidly along the way. They've been instrumental in our journey from startup to scaleup—we wouldn't be here without them.
Anders Lumbye, CTO
Custimoo

Results

Since launch, Custimoo has scaled rapidly —
both in business and technology:

Rapid adoption within college football, hockey, and basketball programs

Expansion of their Techscale dev team from 7 to 10 developers

Successful transition from startup to scale-up in 2025

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