Yellowbeard Case Study
Brewing Growth Through Smarter Coffee Solutions
Seamless coffee experiences for workplaces across the Nordics
Case
Yellow Beard delivers innovative coffee solutions to businesses across the Nordics, combining premium coffee machines, leasing, and services with proprietary software. Their platform simplifies sales, service, maintenance, and workplace analytics—ensuring employees get their coffee without compromise. Trusted by some of the largest multinational corporations, Yellow Beard has built its reputation on technology-driven service and efficiency.
Challenge
Workplaces demand seamless coffee experiences—employees expect their coffee to be available, reliable, and fast. In an industry with little patience for downtime, traditional providers often struggle with slow service responses, limited data insights, and fragmented systems. Businesses also face challenges integrating coffee solutions into their digital workplace ecosystems, creating inefficiencies and frustration for both employees and service teams.

Reinventing the game
The solution
From day one, Techscale partnered with Custimoo to build a scalable, end-to-end solution:

Mobile App
Customer wallet and real-time tools for service teams.

Analytics
Dashboard
Clear oversight of sales, usage, and maintenance.

Integrated
Shop Solution
Easy plug-in for customers’ websites.
Results
Over the past few years, Yellowbeard managed to grow significantly through their Technology:
30% increased adoption of field service management
Rapid expansion across the Nordics with 19% increased headcount
Optimized cost-to-serve through service automation


Team setup
Yellowbeard has scaled from a small MVP team of just three developers to a strong team of 17, led by a team lead acting as CTO. This setup allows Yellowbeard to stay focused on business and innovation, while their technology continues to drive success across the industry.

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